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Diploma Of Marketing


Course Outline


Marketing still continues to be the fastest growing area of business activity, commanding high incomes and senior managerial positions for those who are able to display outstanding ability as a marketer.


Few people outside of the world of business appreciate all that marketing involves but those conversant with business activities are aware of the diversity of knowledge and skills needed to be effective in marketing.  This requires that students have an in-depth understanding of exporting, research, advertising, public relations, and selling, in addition to pricing, product development, distribution and customer care.


The Diploma in Marketing of the London College of Management encompasses all these subject areas ensuring that holders of the qualification have a broad knowledge of marketing, preparing them for their first significant position within a company trading nationally or internationally or for further specialised studies in marketing.


The Diploma in Marketing of the London College of Management is exclusive, is promoted worldwide and is provided by a BAC accredited college.  The British Council Offices, throughout the world, only recommend British, State or BAC accredited colleges to students who wish to follow a further or higher education course in Britain.  These colleges advertise to and attract students from all over the world, therefore, their courses are designed to meet international needs and standards.



Subjects                                1.          Marketing (inc: Market Research/International Marketing) *

                                               2.          Information Technology

                                               3.          Business - Communications and Environment

                                               4.          Advertising *

                                               5.          Public Relations *

                                               6.          Selling and Sales Management *

                                               7.          Quantitative Methods for Business

                                               8.          Export Office Procedures

                                                Plus two subjects from the following four options:

                                                Business Law,

                                                Modern Office Practice & Customer Care,

                                                Business Administration  or

                                                Word Processing

Note:   Students who fail to obtain the Diploma but pass seven subjects that include those highlighted with an asterisk * will be awarded the Higher Certificate in Marketing and all subjects passed will be entered on the LCM qualification.


Length of Course                

Full time study for one academic year. Please contact LCM’s ‘Recognised Centre’ below for course dates. Where an LCM Recognised Centre provides the course on a non-intensive basis it will take longer to complete.



Entry Requirements             1.          5 GCSEs / GCEs

                                               2.          High School Leaving Diploma / Certificate

                                               3.          2 Single Subject Awards of LCM (which may also provide subject-for subject exemption from the Diploma).




Exemptions are awarded at the discretion of LCM on a subject-for-subject basis, level or block exemption for candidates with an appropriate qualification.



On successful completion of the course, students are awarded the Diploma in Marketing of the London College of Management and may use the designatory letters Dip.M or M.Dip


Status of Qualification        

Professional vocational qualification which prepares students for their first significant post in marketing.


How to Apply                       

Recognised Local Centre –


Mekarjaya – haurgeulis

Indramayu – Jabar


Phone : 62-234-742817

Fax : 62-234-742818



London College of Management

209-212 Tottenham Court Road, London W1P 9AF, United Kingdom.  Tel: 0171 580 6043  Fax: 0171 255 1591

London College of Management is a division of Cavendish College which is recognised as efficient by BAC

(The British Accreditation Council for Independent Further and Higher Education)



London College of Management


Diploma in Marketing


The following is an outline of the major topics only for each subject. Students must expect that they may have to study many sub-topics within a major topic.  LCM reserves the right to amend or change syllabuses and /or subjects where it considers it appropriate for the effective provision of a course.


Advertising - 


The advertising business; The role of advertising;  How advertising occurs; The market; Procedures; Briefing; Location; Types of advertising; Controls; The media and buying; Advertising production; Measuring effectiveness; International advertising.


Marketing, Advertising&PR and Marketing (Market Research/International/Franchising)


Development, Concept, Definition and Need for Marketing, Integrated Marketing, Industrial and Consumer Products, Marketing Research, Marketing Communications / Promotions, Salesmanship and Marketing, Pricing Policy, Product Policy, Distribution Policy, Marketing Planning and  Strategies,  Franchising; International Marketing.


Public Relations –


Introduction to Public Relations; Public relations defined and distinguished; Public relations departments; Public relations consultants; Planning public relations programmes; Public relations objectives;  Publics of public relations; The news media; Press relations; Created private media; Budgeting; Evaluating results; The ethics of public relations; Management  and employee relations; Exhibitions and conferences; Photography; Printing processes; Sponsorships; Export public relations; Marketing research;  Crisis PR; Political PR; Financial PR; Special uses of PR;


Selling and Sales Management –


 Development and role of selling in marketing, Consumer and organisational buyer behaviour, Sales strategies, Sales responsibilities and preparation, Personal selling skills, Sales settings, International selling, Law and ethical issues, Recruitment and selection, Motivation and training, Organisation and compensation, Sales forecasting, Budgeting and evaluation,


Quantitative Methods for Business


This subject introduces students to the major means by which numerical methods may be used to reduce risks when making business decisions. Data Collection, Presentation of Data, Measure of Dispersion, Index Numbers, Mathematical Relationships, Matrices, Probability, Discrete Probability Distributions, The Normal Distribution, Correlation, Regression, Time Series, Linear Programming, Networks, Modelling, Stock Control -  Queuing Theory, Simulation.


Export Office Procedures


This is a practical programme in which students deal with the procedures and documentation completion with regard to the major  export/import procedures. Introduction to International Trade, International Transport Modes, Export Documentation and Procedures, Export Finance, Export Customs Practice, Export Research and Marketing.


Business - Communications and Environment –


Theory of Communications, Written Communications, Listening and Spoken Communications, Meetings; Data Protection; Presentation of Numerical  Information. Public Relations and Advertising; Forms of Address, Computers and other communication equipment  Interviews, Starting a New Job, Staff Communications, Using the  Telephone, Correspondence, Personal Relationships in the Workplace, Criticism, Dealing with Gossip, Punctuality etc., Meetings, Conferences, Exhibitions and Trade Fairs, Customer Service and Complaints, The Business Lunch, Table Manners, Wine, Reception Hosting and Guesting, Entertaining Taboos, Wardrobe and Grooming, Women at Work, Japanese Business Etiquette, Japanese Social Customs, Business Etiquette in the Arab World, Religious and Social Life in the Arab World.


Information Technology


This programme introduces students to the uses of information systems and software  needed in business. Business Applications of Information Processing; The Need for Information in Organisations; Computer Systems; Filing Information; Peripherals;  Computer Processing Methods; Control of Information Processing;  Management Information Services; The Electronic Office; Computer Networks and Distributed Systems;  Software; Financial Systems and Packages; Programming; Systems Development and Implementation; Social and Organisational Effects of Computerisation.


Business Law


 This subject relates law to its major applications in business and teaches students how to use the principles of law when entering into legal contracts; Structure and Purpose of the Legal System, Business Agreements, Terms and Conditions, Contracts of Employment, Consumer Law, Contracts of Insurance, Business Torts, Safety at Work, Types of Business Organisation, Bankruptcy and Liquidation, Business Property, Cheques, Agency.


Modern Office Practice and Customer Care 


The Office as the centre of Business Activity; Staffing, The Layout of the Office- Health and Safety; Communication; The Reception Office, Reprography; Communication in Business; Accounting and Payment Procedures; Meetings; Travel and Transport Departments; Telephones and Switchboards, Mail Inwards; The Post Department - Mail Outwards, Stationery and Stock; Purchasing Department; Typing and Word Processing; Computers and Data Processing; Filing, Indexing and Record Keeping; Personnel; The Sales Department, Meetings; Travel Arrangements; Sources of Information. Customer Care  - Finding quality people, Motivating people to care, Training for Customer Care, Training the Trainer, Performance Appraisal and Customer Care, Quality Customer Care, Communication, Difficult Customers, Customer Care and Service, Customer Care and sales staff, Customer Care on the telephone, Measuring the effectiveness of Customer Care, Time Management.


Business Administration


 This subject provides students with an overview of the various major departments and their role within organisations: Nature of Management, Business and its External Environment, Corporate Strategy and Planning, Organising, Directing, Controlling, Marketing and Sales Management, Production, Human Resource Management, Administrative Management.


Word Processing - Introduction to the Major Parts of a Microcomputer System; Word Processing;  Creating Documents; Editing Documents; Saving, Retrieving and Printing; Proofing documents; Managing files; Working with text; Formatting text.