Diploma Of Marketing
Course Outline
Marketing still continues
to be the fastest growing area of business activity, commanding high incomes
and senior managerial positions for those who are able to display outstanding
ability as a marketer.
Few people outside of the
world of business appreciate all that marketing involves but those conversant
with business activities are aware of the diversity of knowledge and skills
needed to be effective in marketing.
This requires that students have an in-depth understanding of exporting,
research, advertising, public relations, and selling, in addition to pricing,
product development, distribution and customer care.
The Diploma in Marketing of the London
College of Management encompasses all these subject areas ensuring that
holders of the qualification have a broad knowledge of marketing, preparing
them for their first significant position within a company trading nationally
or internationally or for further specialised studies in marketing.
The Diploma in Marketing of the London
College of Management is exclusive, is promoted worldwide and is provided
by a BAC accredited college. The
British Council Offices, throughout the world, only recommend British, State or
BAC accredited colleges to students who wish to follow a further or higher
education course in Britain. These
colleges advertise to and attract students from all over the world, therefore,
their courses are designed to meet international needs and standards.
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Subjects 1. Marketing (inc: Market
Research/International Marketing) *
2. Information Technology
3. Business - Communications and
Environment
4. Advertising *
5. Public Relations *
6. Selling and Sales Management *
7. Quantitative Methods for Business
8. Export Office Procedures
Plus two subjects from the following four
options:
Business
Law,
Modern
Office Practice & Customer Care,
Business
Administration or
Word
Processing
Note: Students
who fail to obtain the Diploma but pass seven subjects that include those
highlighted with an asterisk * will be awarded the Higher Certificate in Marketing and all subjects passed will be
entered on the LCM qualification.
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Length of Course
Full
time study for one academic year. Please contact LCM’s ‘Recognised Centre’ below for course dates. Where an LCM Recognised
Centre provides the course on a non-intensive basis it will take longer to
complete.
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Entry Requirements 1. 5
GCSEs / GCEs
2. High School Leaving Diploma /
Certificate
3. 2 Single Subject Awards of LCM (which
may also provide subject-for subject exemption from the Diploma).
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Exemptions
Exemptions
are awarded at the discretion of LCM on a subject-for-subject basis, level or
block exemption for candidates with an appropriate qualification.
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Certification
On
successful completion of the course, students are awarded the Diploma in Marketing of the London College of Management and may
use the designatory letters Dip.M or
M.Dip
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Status of Qualification
Professional
vocational qualification which prepares students for their first significant
post in marketing.
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How to Apply
Recognised Local Centre –
MA’HAD AL-ZAYTUN
Mekarjaya – haurgeulis
Indramayu – Jabar
Indonesia
Phone : 62-234-742817
Fax : 62-234-742818
Email:alzaytun@indramayu.wasantara.net.id
http://www.al-zaytun.com
_________________________________________________________________________
London College of Management
209-212
Tottenham Court Road, London W1P 9AF, United Kingdom. Tel: 0171 580 6043 Fax:
0171 255 1591
London
College of Management is a division of Cavendish College which is recognised as
efficient by BAC
(The
British Accreditation Council for Independent Further and Higher Education)
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SYLLABUS OUTLINES
London College of Management
Diploma in Marketing
The
following is an outline of the major topics only for each subject. Students
must expect that they may have to study many sub-topics within a major
topic. LCM reserves the right to amend
or change syllabuses and /or subjects where it considers it appropriate for the
effective provision of a course.
Advertising -
The
advertising business; The role of advertising;
How advertising occurs; The market; Procedures; Briefing; Location;
Types of advertising; Controls; The media and buying; Advertising production;
Measuring effectiveness; International advertising.
Marketing, Advertising&PR and
Marketing (Market
Research/International/Franchising)
Development,
Concept, Definition and Need for Marketing, Integrated Marketing, Industrial
and Consumer Products, Marketing Research, Marketing Communications /
Promotions, Salesmanship and Marketing, Pricing Policy, Product Policy,
Distribution Policy, Marketing Planning and
Strategies, Franchising;
International Marketing.
Public Relations –
Introduction
to Public Relations; Public relations defined and distinguished; Public
relations departments; Public relations consultants; Planning public relations
programmes; Public relations objectives;
Publics of public relations; The news media; Press relations; Created
private media; Budgeting; Evaluating results; The ethics of public relations;
Management and employee relations;
Exhibitions and conferences; Photography; Printing processes; Sponsorships;
Export public relations; Marketing research;
Crisis PR; Political PR; Financial PR; Special uses of PR;
Selling and Sales Management –
Development
and role of selling in marketing, Consumer and organisational buyer behaviour,
Sales strategies, Sales responsibilities and preparation, Personal selling
skills, Sales settings, International selling, Law and ethical issues,
Recruitment and selection, Motivation and training, Organisation and
compensation, Sales forecasting, Budgeting and evaluation,
Quantitative Methods for Business –
This
subject introduces students to the major means by which numerical methods may
be used to reduce risks when making business decisions. Data Collection,
Presentation of Data, Measure of Dispersion, Index Numbers, Mathematical
Relationships, Matrices, Probability, Discrete Probability Distributions, The
Normal Distribution, Correlation, Regression, Time Series, Linear Programming,
Networks, Modelling, Stock Control -
Queuing Theory, Simulation.
Export Office Procedures –
This
is a practical programme in which students deal with the procedures and
documentation completion with regard to the major export/import procedures. Introduction to International Trade,
International Transport Modes, Export Documentation and Procedures, Export
Finance, Export Customs Practice, Export Research and Marketing.
Business - Communications and Environment
–
Theory
of Communications, Written Communications, Listening and Spoken Communications,
Meetings; Data Protection; Presentation of Numerical Information. Public Relations and Advertising; Forms of Address,
Computers and other communication equipment
Interviews, Starting a New Job, Staff Communications, Using the Telephone, Correspondence, Personal Relationships
in the Workplace, Criticism, Dealing with Gossip, Punctuality etc., Meetings,
Conferences, Exhibitions and Trade Fairs, Customer Service and Complaints, The
Business Lunch, Table Manners, Wine, Reception Hosting and Guesting,
Entertaining Taboos, Wardrobe and Grooming, Women at Work, Japanese Business
Etiquette, Japanese Social Customs, Business Etiquette in the Arab World,
Religious and Social Life in the Arab World.
Information Technology –
This
programme introduces students to the uses of information systems and
software needed in business. Business
Applications of Information Processing; The Need for Information in
Organisations; Computer Systems; Filing Information; Peripherals; Computer
Processing Methods; Control of Information Processing; Management Information Services; The
Electronic Office; Computer Networks and Distributed Systems; Software; Financial Systems and Packages;
Programming; Systems Development and Implementation; Social and Organisational
Effects of Computerisation.
Business Law –
This subject relates law to its major
applications in business and teaches students how to use the principles of law
when entering into legal contracts; Structure and Purpose of the Legal System,
Business Agreements, Terms and Conditions, Contracts of Employment, Consumer
Law, Contracts of Insurance, Business Torts, Safety at Work, Types of Business
Organisation, Bankruptcy and Liquidation, Business Property, Cheques, Agency.
Modern Office Practice and Customer Care
The
Office as the centre of Business Activity; Staffing, The Layout of the Office-
Health and Safety; Communication; The Reception Office, Reprography;
Communication in Business; Accounting and Payment Procedures; Meetings; Travel
and Transport Departments; Telephones and Switchboards, Mail Inwards; The Post
Department - Mail Outwards, Stationery and Stock; Purchasing Department; Typing
and Word Processing; Computers and Data Processing; Filing, Indexing and Record
Keeping; Personnel; The Sales Department, Meetings; Travel Arrangements;
Sources of Information. Customer Care -
Finding quality people, Motivating people to care, Training for Customer Care,
Training the Trainer, Performance Appraisal and Customer Care, Quality Customer
Care, Communication, Difficult Customers, Customer Care and Service, Customer
Care and sales staff, Customer Care on the telephone, Measuring the
effectiveness of Customer Care, Time Management.
Business Administration –
This subject provides students with an
overview of the various major departments and their role within organisations:
Nature of Management, Business and its External Environment, Corporate Strategy
and Planning, Organising, Directing, Controlling, Marketing and Sales
Management, Production, Human Resource Management, Administrative Management.
Word Processing - Introduction
to the Major Parts of a Microcomputer System; Word Processing; Creating Documents; Editing Documents;
Saving, Retrieving and Printing; Proofing documents; Managing files; Working
with text; Formatting text.